The project objective was to refresh George Brown College's brand by introducing a new logo and establish a new set of branding guidelines. The proposed new brand serves to emphasize and reinforce the three fundamental parts that make up George Brown College: the students, the teachers and the employers. This is reflected in the logo with three separate parts of a triangle coming together to become the sum of the whole. The brand aims to reinforce the college's reputation as the seamless bridge between students and employers as the school develops workplace-ready graduates.
