Ontario Government MTO - Reduced Load


DAY Communications


Animated motion graphics video, Programmatic banners


The Ministry of Transportation launches an annual awareness campaign for truck drivers to alert them that Reduced Load zones are in effect during the early winter to spring months every year on any road that has the signs. This means that vehicles over a certain weight are not allowed on those specific roads during those months. In order to bring attention to this, I worked alongside a project manager to create an animated motion graphics video meant to be published on accompanying targeted Facebook ads, as well as programmatic banners that would be displayed by the ad networks on sites that truck drivers may frequently visit.

Programmatic Banners:

Click on each banner to see them animated.

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