The Ministry of Transportation launched a survey targeted towards people living within the Greater Golden Horsehose area in Southern Ontario to get their feedback on topics concerning the future of transportation within the area. The topics included ways of improving transportation and efficiency, more green transportation options and green transportation infrastructure support. To attract the targeted audience, I created an animated motion graphics video aimed at telling a short story of the possibilities of a better transportation future in Southern Ontario. The end result was a short, but inspiring video that succeeded in bringing the level of attention and response to the Ministry's survey through targeted Facebook ads.
