Ontario Government MTO - Northern Transportation Survey


DAY Communications


Animated motion graphics video


The Ministry of Transportation launched a survey specifically targeted towards people living in northern Ontario to get their feedback on various questions concerning transportation within northern Ontario. The topics ranged from ways of improving transportation access and efficiency, to traveler safety, to green transportation options. In order to attract the attention of the targeted audience, two different creative concepts were created as animated motion graphics videos and they were served to the intended audiences through targeted Facebook ads. The result ended with the Ministry receiving far more than enough responses than they anticipated and campaign became a success.

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